Our Process

From Strategy to Signed Deal

ExitHero runs the outreach for your sale and stays with you through closing. Our team has built, scaled and sold companies of our own, and our platform shows you which buyers open our emails and view your listing.

  1. Phase 1: Exit Strategy

    We start by understanding your company and what makes it valuable to a buyer.

    • Define the strategic reasons a buyer would acquire you
    • Identify and rank your buyer universe, segmented by use case
    • Shape the positioning and messaging for each segment

    You review the buyer list and messaging before anything goes out.

    Learn more about Exit Strategy
  2. Phase 2: Outreach

    We contact your buyers, so you keep running your company.

    • Targeted messages to each buyer segment, sent from ExitHero
    • Replies come back to us, and we follow up
    • We take the first calls with interested buyers
    • We coordinate NDAs and schedule meetings with qualified buyers
  3. Phase 3: Negotiation

    Founders who have sold their own companies advise you from the first offer to the close.

    • Compare offers and structure your response
    • Negotiate the LOI terms that matter most to you
    • Advise you through due diligence and closing

    You lead the negotiation and make every decision.

See Buyer Interest

Know Which Buyers Are Interested

Our platform shows you, buyer by buyer, who opens our emails and views your listing page.

  • Every buyer on your list
  • Email opens by buyer
  • Listing page views by buyer