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Your Value

What Different Buyers Pay

The same company is worth different amounts to different buyers. These ranges come from published software deals, as a multiple of annual revenue. Move the slider to see what they mean in dollars.

$5M
$500K$10M

  • Large strategic buyers

    3–4x revenue

    $15M–$20M up to $40M

    Large software companies that buy to fill a gap in what they sell. A strong product fit has earned up to 8x. Some of these deals are priced on the team rather than revenue.

  • PE-backed platforms and mid-size strategics

    2–4x revenue

    $10M–$20M

    Software companies backed by private equity that add products to their platform, and mid-size companies buying for the same reason. They are the most active buyers of software companies, often near 3x.

  • Long-term holders and turnaround investors

    0.5–1.5x revenue

    $2.5M–$7.5M

    Buyers that plan to own a company for good and price it on profit, and investors who take on companies with debt or ownership problems. Profit matters more than growth here.

  • Data licensing

    Priced in dollars

    $50K–$500K

    AI developers that license a company's code, documents and data to train their models. It is priced in dollars, not as a multiple. It is a license, not a sale, so you keep the company, and it can sit alongside a sale.

These ranges describe published deals. They are not a valuation of your company or a promise of any price. We quote them conservatively: published deals lean toward good outcomes.

What Moves a Company Within Its Range

  • Fit. A buyer that needs your product to fill a gap pays more than one that is only adding revenue.
  • Growth, recurring revenue and profit. Slower-growing or unprofitable companies tend to land at the low end of their range.
  • Competition. Interest from more than one buyer is how a company reaches the top of its range. That is the work we do: find the buyers that need what you have built, and bring more than one to the table.

Where These Ranges Come From

  1. Software Equity Group, 2Q26 SaaS M&A and Public Market Report: median 4.0x revenue across SaaS acquisitions. PDF
  2. Software Equity Group, quarterly SaaS report, 3Q26: buyers backed by private equity or venture capital made 61% of SaaS acquisitions. Link
  3. Kroll, Software Sector Industry Insights, Summer 2026: median 4.6x revenue for targets under $25M in revenue, with the middle half of deals between 2.9x and 7.6x; strategic buyers paid 5.6x and private equity 4.4x in 2025. PDF
  4. Aventis Advisors, SaaS Valuation Multiples 2015–2026 (543 disclosed deals): median 3.3x revenue for deals under $5M and 3.2x for $5M–$20M. PDF
  5. MIT Technology Review, October 13, 2026: AI labs buying data from shut-down startups to train models. Link