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Become an Exit Coach

Help founders get better exits without spending your time on prospecting, research or outreach.

ExitHero runs the outreach. You provide the judgment.

  • Strategy Shape how the company is positioned and which buyers matter most.
  • Buyer Selection Review the buyer list and add the strategic buyers we missed.
  • Deal Support Advise the founder from first offers through LOI and closing.
  • Founder Guidance Be the founder's sounding board through a demanding process.

Your Role as a Coach

Your role is to help founders make better strategic decisions throughout the sale.

You work directly with founders on how their company is positioned, which buyers it should go to, and how to handle buyer conversations. ExitHero's team does the operational work, including sending the outreach, following up, taking first calls and scheduling meetings, so your time goes to the conversations that need experience and judgment.

Your Expertise

  • Understand the founder's objectives
  • Identify strategic value beyond financial metrics
  • Refine the exit strategy
  • Improve buyer segmentation
  • Validate outreach messaging
  • Advise founders as buyer conversations develop
  • Help founders prepare for acquisition discussions

ExitHero Handles

  • Buyer research and ranking
  • Buyer segmentation
  • Outreach to buyers
  • Replies and follow-ups
  • First calls with interested buyers
  • NDAs and meeting scheduling
  • Tracking every buyer, message and meeting

The Coaching Process

Coaching follows the same three phases as every ExitHero sale. ExitHero does the outreach and the administration, so your time goes to judgment and advice.

Phase 1: Exit Strategy

Shape the Strategy

Meet the founder to understand the business and their goals. Help define why a buyer would acquire the company, review the ranked buyer list, add buyers our research missed, and sharpen the messaging for each segment before anything goes out.

Phase 2: Outreach

Prepare for Buyer Meetings

ExitHero contacts the buyers, follows up, takes the first calls and sets up NDAs and meetings. You help the founder read buyer interest and prepare for meetings with qualified buyers.

Phase 3: Negotiation

Advise Through Close

Help the founder compare offers, negotiate the LOI terms that matter most, and work through due diligence and closing. The founder leads the negotiation and makes every decision.