This Privacy Policy describes how ExitHero Inc. (“ExitHero,” “we,” “us,” or “our”) collects, uses, and shares information in connection with our software platform (including client.exithero.app), our website (www.exithero.app), and our coaching services (collectively, the “Services”). By using the Services, you agree to the collection and use of information as described in this Privacy Policy.

1. Information We Collect

We collect the following categories of information:

• Account and contact information, such as your name, email address, phone number, company name, and title, that you provide when you register for or use the Services.
• Business information that you provide in connection with an engagement, such as company financials, ownership information, business descriptions, and transaction preferences.
• Communications, including messages, emails, and notes exchanged with ExitHero coaches and personnel.
• Usage information, such as log data, device and browser type, IP address, pages viewed, and actions taken within the platform.
• Cookies and similar technologies that help us operate and improve the Services.

2. How We Use Information

We use the information we collect to:

• Provide, operate, and improve the Services, including the platform, buyer database, and coaching.
• Prepare and support your sale process, including buyer research, outreach materials, and strategy recommendations.
• Communicate with you about the Services, including support, updates, and administrative messages.
• Analyze usage to maintain, secure, and enhance the Services.
• Comply with legal obligations and enforce our agreements.

3. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

• With service providers who perform services on our behalf (such as hosting, analytics, and communications tools), subject to appropriate confidentiality obligations.
• With third parties at your direction or with your consent, such as prospective acquirers you have chosen to contact as part of your sale process.
• As required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of ExitHero, our clients, or others.
• In connection with a merger, acquisition, financing, or sale of all or a portion of our business, in which case information may be transferred as part of that transaction subject to reasonable confidentiality protections.

4. Confidential Business Information

Non-public business information you provide under an engagement letter with ExitHero is also protected by the confidentiality provisions of that engagement letter. If this Privacy Policy conflicts with the confidentiality provisions of your engagement letter, the engagement letter controls with respect to that information.

5. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed for these purposes, we take reasonable steps to delete it or render it non-identifiable.

7. Your Choices and Rights

You may request access to, correction of, or deletion of your personal information by contacting us using the information below. Depending on where you reside, you may have additional rights under applicable law, such as the California Consumer Privacy Act, including the right to know what personal information we hold about you and to request its deletion. We will respond to requests as required by applicable law and will not discriminate against you for exercising your rights.

8. Cookies and Analytics

We and our service providers use cookies and similar technologies to keep you signed in, remember preferences, and understand how the Services are used. Most browsers allow you to control cookies through their settings; disabling cookies may limit some features of the Services.

9. Third-Party Sites and Services

The Services may contain links to third-party websites or services that we do not control. This Privacy Policy does not apply to those third parties, and we encourage you to review their privacy policies.

10. Children’s Privacy

The Services are intended for business use and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy at www.exithero.app and updating the effective date above, and, where required by law, by providing additional notice. Your continued use of the Services after an update constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

ExitHero Inc.
5855 Vine Hill Road
Sebastopol, CA 95472
Email: info@exithero.app