My strongly-held belief:
Founders are the best at selling the strategic M&A rationale.
When you take a founder-led approach:
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You open doors to commercial partnerships.
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Your business isn’t a commodity that’s ‘For Sale’.
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You keep control of ‘the process,’ ensuring it’s driven by someone who truly cares.
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You learn faster and can iterate more effectively.
Yes, it means rolling up your sleeves.
Sure, it might take more time.
But in the end, the founder-led path has the highest probability of success.