How you know if a buyer is really interested in your business

Here are the 5 signals I pay attention to:

1. Funding – It’s crucial to understand their financial situation. Ask if they have the cash on hand or if they’ll need to secure additional financing.

2. Acquisition Experience – Experience matters. Those who’ve navigated acquisitions before will talk confidently about their previous deals and their approach.

3. Post-Acquisition Strategy – Look for buyers with a concrete plan for your business post-purchase. Genuine interest is often backed by a detailed vision that includes your company.

4. Responsiveness and Urgency – A buyer’s communication style can tell you a lot. Are they pushing the process forward efficiently, or do they seem to be dragging their feet?

The jackpot?

👉 A buyer who demonstrates specificity, commitment, and clear motives

Trust your gut here.